SOFTSWISS Debuts Prediction Markets Product for iGaming Operators

(AsiaGameHub) –   SOFTSWISS has debuted SOFTSWISS Prediction Markets, a fresh B2B offering aimed at helping online gaming and sports betting operators capitalize on the surging event-based betting sector. Utilizing a fixed-odds approach, the tool enables operators to connect with demographics outside of conventional sports betting without the hurdles of peer-to-peer (P2P) exchange models.

This solution allows users to wager on yes/no outcomes regarding global developments in politics, finance, technology, and society. It is available as a standalone iFrame widget or as an integrated feature within the SOFTSWISS Sportsbook. Current partners can launch the service in just two to three days, while new clients can expect a setup period of approximately three weeks.

The popularity of prediction markets has skyrocketed, fueled by high interest in elections and major international trends. In the United States, annual trading volume is projected to jump from roughly $300 million in 2024 to between $40 billion and $50 billion by 2025. Despite this trend, many established iGaming companies have yet to fully embrace the opportunity.

Olga Resiga, Chief Business Development Officer at SOFTSWISS, commented:

We are observing the emergence of a new player demographic. Prediction markets represent more than just a sportsbook add-on; they attract entirely different audiences who typically do not use standard betting products. Their interest is sparked by an understanding of world events rather than sports loyalty. This, paired with the non-stop news cycle, ensures a more consistent level of engagement. Operators who overlook this transition risk losing out on a new generation of market participants.

In contrast to peer-to-peer models that require external liquidity, the SOFTSWISS solution employs a fixed-odds system. This provides operators with enhanced oversight of pricing, profit margins, and risk management through familiar sportsbook frameworks.

Alexander Kamenetskyi, Head of Operations at SOFTSWISS Sportsbook, stated:

For most businesses, the challenge isn’t the appeal of prediction markets, but rather how to incorporate them into current systems without a total overhaul for exchange mechanics. A fixed-odds structure is a much more viable option. It allows operators to gauge interest within established risk and compliance parameters while reaching users who don’t necessarily start with traditional sports betting habits.

The product has already been deployed with several partners for initial testing and adoption. SOFTSWISS plans to present the solution and review integration possibilities with operators at the upcoming BiS SiGMA South America event in São Paulo.