Fincore and Sportradar Combine AI to Enhance Personalized Experiences for Gaming Operators

(AsiaGameHub) –   Fincore— a modular gaming technology platform— and Sportradar, a leading global sports tech firm that creates immersive experiences for sports fans and bettors, have announced a strategic integration enabling operators to act on AI-driven insights in real time within their existing systems.

Fincore’s TRI ecosystem is purpose-built to address the realities of modern gaming infrastructure. Modular by design, it offers only the components an operator needs, integrates with existing PAM, gaming, and bonus systems without requiring full replacement, and meets the strict audit and access-control standards of regulated markets worldwide. Whether an operator uses a legacy setup or a greenfield platform, Fincore’s architecture adapts to fit— not the other way around.

This execution layer now incorporates Sportradar’s VAIX via the partnership: a suite of AI models delivering deeply personalized Recommenders and Player Insight predictions across all sports and casino offerings. VAIX operates in real time— monitoring player behavior as events unfold and triggering contextually relevant recommendations and rewards during live play, across any sport. Within days of a player’s first activity, VAIX generates high-accuracy forecasts of lifetime value, churn risk, deposit likelihood, and bonus suggestions, allowing operators to act on insights exactly when they matter most.

Mateja Popovic, CEO at Fincore, said:

The gaming technology landscape is evolving, and operators are increasingly seeking to embed best-in-class innovations directly into their core operations. Our partnership lets Sportradar customers act on powerful AI-driven insights instantly, closing the gap between prediction and execution. By enabling personalized, automated recommendations and rewards without disrupting existing platforms, we’re helping operators unlock greater engagement and more efficient promotional strategies that help them stand out.

Together, the two platforms bridge the gap between prediction and action. Sportradar provides best-in-class intelligence; Fincore delivers top-tier execution wherever needed in the operator’s ecosystem. The result is faster, more precise, and commercially measurable personalization and bonusing— without the integration overhead or internal development effort that historically made this ambition out of reach.

Andreas Hartmann, VP Personalisation at Sportradar, said:

Our AI platform gives operators a decisive edge in player engagement and retention, delivering highly accurate per-user predictions on activity, lifetime value, churn risk, deposit behavior, and more in real time. With Fincore’s TRI platform supporting real-time and deep personalization, integration was a natural fit— allowing us to turn our industry-leading AI models into measurable commercial impact for operators across the user journey.