Data.Bet Launches In-Stream Betting

(AsiaGameHub) –   Prominent sportsbook solution provider DATA.BET has debuted its new In-Stream Betting tool. This frontend functionality integrates directly into streaming platforms, allowing users to wager without exiting the live broadcast. By keeping markets, odds, and the bet slip within the video player, the feature ensures viewers remain fully immersed in the action.

With mobile devices driving the majority of betting activity, In-Stream Betting was developed to optimize the experience for these users. The interface is highly flexible, offering an on-demand overlay that players can toggle at their convenience during any stream.

This tool tackles a major hurdle in live wagering: keeping the player engaged. By removing the requirement to switch screens, operators can see improved user interaction, better retention rates, extended session times, and increased lifetime value. These factors contribute to higher betting volume and revenue with minimal technical effort required from the operator.

A standout benefit of this feature is its straightforward integration process. Because In-Stream Betting operates at the frontend level, no backend changes are necessary. This lowers the entry barrier, enabling operators to deploy the overlay quickly as an effective engagement solution. The feature is currently available to clients upon request.

Initially launching for virtual sports, the feature is set to expand into other categories shortly. When utilized alongside DATA.BET’s proprietary virtual content, it provides a smooth betting experience characterized by the minimal latency found in these broadcasts.

Rostyslav Likhtin, Head of Product at DATA.BET, commented:

“In-Stream Betting was created to engage players exactly where they are focused—within the broadcast itself. For our partners, this provides a simple-to-integrate engagement layer that yields tangible improvements in player satisfaction and retention. Consolidating everything onto a single screen reduces the time needed to place a wager, and this seamless experience is key to fostering long-term player loyalty for the operator.”