Proposed Argentina legislation aims to prohibit gambling advertisements in sports venues

(AsiaGameHub) –   A new bill introduced in Argentina aims to prohibit gambling advertising at sports and community events across the Buenos Aires Province. The proposal, submitted by provincial senator Malena Galmarini, is designed to combat problem gambling and protect the social role of sports clubs.

The legislation primarily targets football, where many clubs have entered betting partner sponsorships in recent years, including major teams such as Boca Juniors, River Plate, Racing Club, Independiente, and San Lorenzo. Currently, nine of the 30 clubs competing in the Primera División de Argentina display logos or brands of gambling companies on their jerseys: Boca Juniors (partnered with Betsson), Racing Club (Betsson), River Plate (Betano), Independiente (Sportsbet), and San Lorenzo (Casino de Buenos Aires Online).

If enacted, the law would ban the presence of gambling logos, names, and brands on team shirts and jerseys. It would also prevent gambling establishments from being advertised within 100 meters (330 feet) of any sporting venue, including stadiums. Furthermore, any business offering gambling-related products or services would be prohibited from naming a stadium or sports complex.

The government frames this measure as a public health initiative, especially to shield children from exposure to gambling advertisements. According to supporters, gambling ads have become deeply embedded in sports culture, particularly within Argentine football.

Provincial senator Malena Galmarini stated:

This legislation advances key objectives, including public health and the prevention of pathological gambling among minors. It strikes an appropriate balance—it does not outlaw gambling itself or its advertising, but it restricts access to gambling promotions within the community sports environment.

Should the bill pass, enforcement will fall under the authority of the Subsecretariat of Sports of the Buenos Aires Province, along with other local agencies responsible for consumer protection and safeguarding children’s public safety.

Violations of the law would result in fines ranging from 500 to 50,000 monetary units.