ReferOn appoints Alex Bukin as CEO following management buyout completion

(AsiaGameHub) –   Alex Bukin, who previously served as General Manager of ReferOn, has successfully completed the acquisition of the affiliate management platform and will now lead the company as CEO.

In conjunction with Bukin’s appointment as CEO, Vlad Bondarenko has been promoted from Head of Product to Chief Product Officer, and David Harris has transitioned from Operations Lead to Chief Operations Officer.

Alex Bukin commented in a LinkedIn post:

This transition represents a critical turning point for independent expansion. My main objective is to ensure long-term strategic stability, enabling us to enhance our technology and strengthen ReferOn’s market presence. The buyout grants full autonomy over our product strategy and supports scaling operations across major markets. Our commitment endures: to equip operators with high-performance, transparent tools and to deliver next-generation affiliate management solutions.

The buyout comes after a period of significant growth for ReferOn. In its inaugural year, the company achieved 35.7 million clicks, 2.4 million registrations, onboarded 18,000 affiliates, and maintained 136,000 active trackers.

This transaction reflects ReferOn’s move into a new phase of independent development. Furthermore, the existing executive team will remain in place to facilitate a smooth transition, leveraging their deep institutional knowledge of the company.

As part of its ongoing growth strategy, ReferOn continues to introduce new tools and enhancements—including Refie—as well as features such as dynamic reporting, company grouping, sub-affiliation functionality, self-managed deal calculations, two-factor authentication, and comprehensive mobile optimization.